ESPN knew it had a potential megahit on its hands with the Michael Jordan and Chicago Bulls-focused documentary “The Last Dance.” So rather than treat it like other sports documentaries, the network wanted to approach the release the same way a Hollywood blockbuster would be rolled out – leading ESPN to huddle with their Walt Disney Co. colleagues at Lucasfilm to see how it could give “The Last Dance” a similar approach as say, the newest “Star Wars” films.
ESPN knew it had a potential megahit on …
