The Cowboys-Eagles rivalry has always been good for business and last Sunday’s Weeks 16 matchup with playoff implications was no different.
According to Sports Media Watch, the Eagles 17-9 victory over the Cowboys scored the NFL’s highest Week 16 ratings in four years.
Sunday’s Week 16 NFL national window (Cowboys-Eagles in 88% of markets) averaged a 14.2 rating and 25.32 million viewers on FOX, marking the highest-rated and most-watched Week 16 NFL window since 2015 (mostly Packers-Cardinals: 15.5, 27.81M).
The telecast ranks as the third-highest rated and fifth-most watched of the season. The Cowboys have played in three of the top five.
Five NFL windows this season have exceeded 25 million viewers, the most in a single season since 2016 (ten), and the Eagles have been involved two of those matchups (Patriots-Eagles).
Philadelphia was the top market followed by Seattle, where fans were monitoring the teams’ loss to the Arizona Cardinals.