Duke football announces partnership with social media content creator Rachel DeMita

Rachel DeMita, who boasts more than one million Instagram followers, will attend every Duke home game this year and create content with the team.

Blue Devils fans lost social media superstar [autotag]Jared McCain[/autotag] to the NBA earlier this summer, but there will be another internet celebrity in Durham this fall.

Rachel DeMita, a social media content creator who previously worked with the Big3 basketball league, announced on Thursday that she would attend every home game on the Duke football schedule this season. Her partnership with the team will also include social media content.

Video game fans might also recognize DeMita from NBA 2KTV, a show aired in connection with the famous NBA 2K franchise. Former Duke basketball star Jayson Tatum will actually appear on the cover of the newest edition, NBA 2K25.

The newest member of the Blue Devils content team sports more than one million followers on Instagram. Demita might not match McCain’s millions of followers on TikTok, but she comfortably sits above 400,000 followers on that platform as well.

DeMita’s tenure with the Blue Devils begins on August 30 with the season opener against Elon. Watch her announcement below.