Disney’s ABC and ESPN have sold out of …

Disney’s ABC and ESPN have sold out of advertising time for all Christmas Day NBA game telecasts. This year’s five-game slate of Christmas Day games is drawing record ad rates, according to Disney. The NBA’s annual Christmas Day hoops celebration is viewed internally at ABC/ESPN as the unofficial start of the regular season. Advertisers and agencies that may have been holding back from early game action are jumping in with both feet.