The Cleveland Browns previously released a vague teaser tweet about something coming on 7-24-21. Speculation was correct that the team is planning to reveal their 75th anniversary uniform on that date.
Today, the team revealed details of their reveal plan and announcing that the uniform is a part of a limited-edition merchandise collection called “1946.”
Team official Dino Bernacchi noted “While there are already a lot of guesses and supposed “leaks”, there has not been anything that has fully unveiled our players in full uniform like our launch video will on July 24.”
The Browns revealed that fans with the Browns app who create a profile will have exclusive access to view and purchase items from the 1946 collection. With those purchases, fans will be eligible for an exclusive poster. Fans who visit the team’s pro shop in person will also have opportunities to purchase exclusive, unique items and take pictures of the new designs on the field.
The team also noted that proceeds will go to benefit youth-related endeavors that the team partners with.
While fans are most excited about what Cleveland will look like when the whole team takes the field, the Browns are setting up little bits of excitement on the ramp-up to the season.
Fans can find all the details of how to download the Browns app and more on the team site.