Will the fight sell?
Wilder-Fury I reportedly generated 325,000 pay-per-view buys. Promoter Bob Arum, who handles Fury, believes the rematch could do 2 million buys. Wishful thinking. Let’s face it, Wilder, an American, doesn’t resonate with sports fans in his own country the way some heavyweights of the past have in spite of his spectacular knockouts. And Fury is little more than a curiosity in the U.S. Just being real here. That said, the promoters of the joint Top Rank/ESPN-PBC/Fox show will have tremendous marketing clout. They’ll sell the hell out of the fight. I think 1 million buys is possible.