Partnerships continue in the very busy sports betting landscape. DAZN, the world’s largest sports streaming service, and BetMGM, a leading sports betting and gaming platform, have evolved their partnership, with BetMGM becoming the exclusive odds provider for United States boxing broadcasts, per a joint release Thursday.
“We are thrilled to go all in on sports betting and embark on an exciting new chapter with BetMGM – marking our longest-term sports betting partnership yet in the U.S.,” said Michael Mobley, Vice President of Media Sales in North America for DAZN. “With BetMGM in our corner as DAZN’s go-to source for betting insights, fight fans will be able to stay up to date on the latest odds and enjoy even more compelling content around boxing’s biggest events.”
The extended partnership begins Saturday, Nov. 7, when Devin “The Dream” Haney defends his WBC lightweight championship against Yuriorkis Gamboa.The multi-fight broadcast and digital deal solidifies BetMGM as the exclusive odds provider for a dozen DAZN events over the next year and extends across DAZN’s platform and entire suite of channels, including:
- Throughout fight week – BetMGM branding, as well as the latest betting odds, will surround DAZN’s live streams and coverage.
- During the broadcast – A live BetMGM betting ticker and co-produced content featuring DAZN talent and BetMGM expertise throughout the main event and co-main event of all 12 fight nights. BetMGM will also serve as the official presenting sponsor of the Over/Under for one branded round of each evening’s main event.
- Also on fight night – Custom DAZN social media posts will bring BetMGM into the conversation with boxing fans.
DAZN subscribers in licensed betting states will also receive custom BetMGM sports betting promotions leading up to each event.
“DAZN has been a great partner and we couldn’t be happier for BetMGM to be the exclusive odds provider for their U.S. boxing broadcasts. Our deep integrations, like supplying live odds during boxing’s biggest matches and offering customized promotional offers to DAZN subscribers, will provide boxing fans and bettors with entertaining and exciting opportunities to get in on the action,” said BetMGM’s Chief Revenue Officer, Matt Prevost.
Subscribe to DAZN to watch this weekend’s Haney vs. Gamboa fight. To place legal, online sports bets in CO, IN, NJ, TN and WV, visit BetMGM.
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Gannett may earn revenue from audience referrals to betting services. Newsrooms are independent of this relationship and there is no influence on news coverage.
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