The Crimson and Cream Collective made waves in the winter as it launched a $1.5 million match campaign. Now, Crimson and Cream Collective is offering NIL opportunities to each and every player in the Oklahoma Sooners Football program.
“Every single student-athlete – scholarship or non-scholarship walk-on — are getting this opportunity,” Crimson and Cream and CEO Jason Belzer told On3’s Jeremy Crabtree. “Everybody. All the portal kids. All the mid-year freshmen that are enrolling early. I don’t know what other schools have done. But I think we’re the first – if not one of the first – school to have everybody on a FBS roster fully signed to what is a multi, multi-million-dollar payroll.”
It’s a strong move to help the Sooners become a major player in the NIL marketplace. Belzer also told On3 that more than half of the roster is inked to NIL deals, including quarterback Dillon Gabriel and defensive end Ethan Downs. This after Crimson and Cream signed the entire men’s basketball team in the fall of 2022.
While the name, image, and likeness era is still in its infancy, Crimson and Cream will help the Oklahoma Sooners take the next step in recruiting and player retention as it looks to compete at the highest level of college football.
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