The University of Nebraska athletic department is back at square one after the school’s new media rights deal fell through at the 11th hour. It was in early March that athletic Director Trev Alberts announced that the school had selected JMI sports to take over as the media rights holder for Nebraska athletics. Rumors had a deal pegged at about 12 years in length worth about $200 million. This was set to be Nebraska’s third media rights partner in the last three years as last year the Huskers ran the operation from within the school without a media partner and the year before was the final year of a 15-year relationship with Learfeild IMG College. The new deal with JMI was set to begin on July 1 following the approval of the Board of Trustees in early April.
Statement from @TrevAlberts on Nebraska Athletics MMR: pic.twitter.com/QDTfRIGGLT
— Nebraska Huskers (@Huskers) March 31, 2022
The statement from Alberts talked about both short and long-term options for the Cornhuskers. I have to imagine that in the short term the school will simply continue to produce its content in-house as it’s been done that way for the past year. The long-term option leads me to believe that the two sides will continue to talk whether it’s officially or unofficially to try and find a way to work a deal that will be beneficial for both sides.
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