Considered an innovator among athletes for his outside-the-box design inspirations, Irving is quickly becoming a cult hero in the sneaker world for players and sneakerheads alike. He made $11 million from the company during the last fiscal year, according to Forbes. At the end of the 2017-18 season, Irving was the NBA’s second-leading sneaker salesman behind only LeBron James, according to the NPD Group, which tracks retail industry trends.