It feels like it has been a while since the Washington Commanders received some good news off the field. Despite all of the outstanding work Washington’s new business team has done during the rebranding, the information surrounding the Commanders always seems to be of a negative variety.
However, Mike Ozanian of Forbes reports the Commanders recently inked a massive sponsorship deal with the ticket seller SeatGeek, which would be the largest in franchise history annually. SeatGeek replaces Ticketmaster as the team’s ticket seller.
Ticketmaster had been Washington’s official ticket seller since 1997, the year FedEx Field opened.
The new deal would reportedly bring the Commanders an average of $10-12 million per year.
This is likely a strategy by Washington’s business team to increase attendance in 2022 and beyond. Last season, Washington had the league’s lowest attendance as a percentage of capacity by over 15%.
A prevailing issue for Washington has been fans of other teams raiding FedEx Field at an embarrassing rate. It holds especially true for Washington’s NFC East rivals.
Ryan Moreland, Washington’s chief partnership officer, touted the deal, saying it would bring “a mobile-first and fan-centric experience” to Washington fans.
The contract is reportedly for four years; meaning SeatGeek will be Washington’s official ticket partner through the 2026 season.