The Washington Commanders made another significant move Wednesday in their ongoing rebrand. Washington announced the hiring of social media influencer Katie Feeney as the team’s “Commanders Social Media Correspondent.”
The move is thought to be the first of its kind in the NFL.
Feeney is a TikTok and YouTube star with more than 10 million social media followers. A Maryland native and longtime Commanders fan, Feeney is a freshman at Penn State. Feeney has more than 6.8 million followers on TikTok, 2.2 million subscribers on YouTube and more than 800,000 followers on Instagram and Snapchat.
Feeney worked with the Penn State football team to provide social media content in the fall. She has also worked with the school’s other sports, too.
Washington Chief Creative & Digital Officer Will Misselbrook released the following statement:
We are excited to welcome Katie Feeney into our Burgundy & Gold family, as our first ever Commanders Social Media Correspondent. We are lucky to be joining forces as she becomes an extension of the Commanders social media team. Katie provides a youthful perspective that will reach new eyes and ears and help cultivate the next generation of fans as we enter the inaugural season of the Washington Commanders.
Feeney also released a statement via the team:
Growing up in Maryland, my family and I have always been massive Washington football fans. I am so excited to become part of the Commanders’ family. This opportunity allows me to create content which combines my passion for storytelling and broadcast sports journalism. I can’t wait to get started.
Feeney begins her work with the Commanders at the team’s annual draft-day party on Thursday, April 28, at FedEx Field.
Excited to welcome Katie to the team as our first-ever Commanders Correspondent!
— Washington Commanders (@Commanders) April 13, 2022