Colorado unveiled plans for a new ‘Prime Time’ NIL leadership class inspired by Deion Sanders

Students will learn about the inner workings of NIL deals, how to “manage their celebrity” and more.

The University of Colorado Boulder has plans for a Deion Sanders-inspired course.

Despite not having the season the Buffaloes hoped for, few people had a bigger year publicity-wise than Colorado’s head ball coach, Deion Sanders. The national attention he garnered in 2023 earned him Sports Illustrated’s Sportsperson of the Year honors and a top 2024 recruit to boost the trenches.

The University is sticking beside their guy and building upon his momentum plus his off-the-field knowledge by offering students a chance to learn more about how NIL deals work, time management skills and how to interact with the media, among other topics.