Colorado AD Rick George speaks on NIL situation: ‘We should all be concerned’

What are your thoughts on how NIL is changing college athletics?

The college football landscape has changed drastically after the addition of the NIL (name, image and likeness). Players now have the right to negotiate deals and make money off of their name, something that should have been done a long time ago.

As such, the transfer portal has also changed quite a bit, and Pittsburgh WR Jordan Addison entering the portal for other NIL offers is the talk of the sports world lately.

Colorado athletic director Rick George spoke on this situation recently (h/t John Canzano):

“We should all be concerned about where this is going and what is happening in our industry right now… there’s a lot of people hiding behind the NIL.”

The NIL has changed things for college athletes in a massive way, and the fallout with the portal has been a talking point right now. In college basketball, Miami guard Isaiah Wong also entered the portal in hopes of finding a better NIL opportunity, and surely more athletes will be considering this going forward.

As a concept, the NIL is terrific for college athletes, but at this point, it’s a tricky situation and could end up doing some damage when all is said and done.

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