Clemson drops new campaign for 50th year of varsity women’s athletics

Clemson Athletic Department launches celebratory campaign signaling the beginning of the 50th year of varsity women’s athletics.

CLEMSON, S.C. – The Clemson Athletic Department launched its celebratory campaign signaling the beginning of the 50th year of varsity women’s athletics on July 18, 2024. The campaign, centered around the phrase ‘She will Triumph,’ celebrates the rich history of the people and events that have made Clemson Athletics what it is today while signifying the continued growth and competitive excellence of the future of women’s athletics.

Women’s athletics at Clemson have grown to more than 250 student-athletes across 12 varsity sports and saw more than 150,000 fans in attendance at its home competitions in 2023-24. The 2024-25 athletic year marks the 50th competitive season for women’s basketball and women’s tennis.

Over the past 49 years, Clemson’s Athletic Department has been defined by its growth and support of women’s athletics, including the addition of four varsity women’s sports within the past 12 years. Clemson’s women’s programs have accounted for 23 team ACC Championships, 18 individual NCAA Champions, 10 Olympic Medals, and countless individuals with incredible accomplishments inside and outside of athletics.

From leadership positions at major companies, heads of athletic departments, media personalities, coaches, doctors, professors, professional athletes, and all those in between, varsity athletics has been a major facilitator to thousands of positive outcomes for those that have triumphed in every aspect.

Fans will notice several tentpole celebrations at different points in the year, including:

  • Development of a 50th-year logo. READ MORE ABOUT IT HERE
  • Consistent promotion of the Hear Her Roar Campaign, which directly supports and helps fund women’s athletics. Learn more at IPTAY.com/HearHerRoar.
  • In-venue celebrations, guests and recognitions across athletics.
  • Original video docuseries focused on the growth of women’s athletics.
  • Social media campaign and recognitions.
  • Deep collaboration with ClemsonWorld on special features throughout 2024-25.
  • Original apparel line.
  • Launching of a new podcast focusing on issues and opportunities within women’s athletics.
  • Continued promotion and engagement of Beyond the Paw podcast and writing opportunities.
  • Featured placement throughout Orange: The Experience.
  • Enhanced coverage of the POWER Women’s Leadership Academy, which will hold its third POWER Summit on July 20.

– Via Clemson Athletic Communications