The impact that Deion Sanders has made on the Colorado Buffaloes football team is easy to see. Coach Prime took a program in complete dismay and through the first two weeks of this season, he has them looking like a real contender for the Pac-12 title.
But the Coach Prime effect goes even further than the gridiron. It is now being reported that the City of Boulder is already feeling the massive fiscal impact of Coach Prime and the new-look Buffaloes.
According to Pete Nakos of On3, the City of Boulder hauled in an estimated $18M last weekend for the home opener against Nebraska.
NEWS: Colorado's home-opener vs. Nebraska last weekend made the city of Boulder an estimated $18M, @Pete_Nakos96 confirms🤯
The Prime Effect is REAL📈https://t.co/WfJ0W4vSbl pic.twitter.com/vj8OOaMDuD
— On3 (@On3sports) September 14, 2023
With ESPN being on campus throughout this weekend, Buffs fans will likely be flocking to Boulder, and Saturday’s matchup with Colorado State could bring in a similarly impressive number.
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