Thanksgiving has passed but the time to help the less fortunate continues for Ciara and Russell Wilson’s Why Not You Foundation.
The foundation announced a partnership Monday to help tackle the issue of hunger and support children and families most in need due to COVID-19. The Why Not You Foundation is dedicated to fighting poverty through education.
The theme of this campaign will play off “Let Russ Cook,” which has become a big part of the Seattle Seahawk quarterback’s persona recently.
“We have always felt that the holidays should be centered around giving back to the community,” the Wilsons said in announcing the effort. “We are proud to be partnering with Betz Family Winery and Safeway to help United Way’s Ride United create a meaningful impact for those most in need this holiday season. Why Not You Foundation strives to create initiatives that align with our core pillars, and we really wanted to give this our personal touch for families to enjoy.”
The foundation continues to grow outside the Northwest
“Why Not You Foundation was founded in 2014 to create real change, one person at a time,” Executive Director Carly Young said via a statement to Touchdown Wire. “Over the years, we have expanded our work from Russell and Ciara’s backyard in Seattle to helping families nationwide. … Now fans and gift-givers can help us support those hit the hardest this holiday season.”
Available for the holiday season is an exclusive “Let Russ Cook” apron designed by local Seattle artist Enjoli Izidor. All proceeds from the aprons will benefit Why Not You Foundation’s commitment to United Way’s Ride United program to deliver food and necessary resources during the pandemic.
The aprons will also be sold online, alongside Betz Family Winery’s 2017 The Untold Story wine which will benefit the Ride United program to provide resources to food-insecure families in Washington and beyond.
The wine is now available for $35, the apron for $15, and an additional package option to gift both products for $50. “Let Russ Cook” aprons and the wine can be purchased to help the cause here.
(The aprons are available at Safeway and Albertsons stores across Washington).