Chris Paul is among 70 athletes to either be part of PlayersTV’s ownership group or hold shares within the company. The former Golden State Warriors guard, and future Hall of Famer has now seen a direct return on his initial investment, as PlayersTV has struck a groundbreaking deal with DIRECTV.
The move, the first of its kind, will see PlayersTV expand its overall reach to a vast new audience. The channel specializes in sports, entertainment and lifestyle content and also boasts Carmelo Anthony, Kyrie Irving and CJ McCollum, among the notable names from within NBA circles.
“PlayersTV has announced a new agreement with DIRECTV, marking a significant milestone in the evolution of sports media,” The press release read. “As the only athlete fan-owned media network and content provider exclusively dedicated to sports, lifestyle, and entertainment, PlayersTV will now expand its reach to millions of new viewers. This agreement offers unparalleled access to premium athlete lifestyle content, solidifying PlayersTV as the premier destination for sports enthusiasts seeking a deeper, more personal connection with their favorite athletes.”
Paul, who signed with the San Antonio Spurs during the summer, is firmly in the final stage of his playing career.
BREAKING: PlayersTV, the only athlete-driven media network, has announced a new agreement with DIRECTV, where they will expand their reach to millions of new viewers across the world 📲
PlayersTV will deliver its 24/7 channel packed with premium athlete lifestyle and culture… pic.twitter.com/K2gqaPPqOe
— Courtside Buzz (@CourtsideBuzzX) August 16, 2024
It would appear that he’s already finding success in other avenues and could potentially embark on a new journey with PlayersTV once his time in the league draws to a close.
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