Select NFL teams, including the Kansas City Chiefs, are featured in a unique apparel collection created in partnership with October’s Very Own, the Canadian lifestyle brand co-founded by music star Drake.
The collection is the second release of the ongoing collaboration between the two brands and includes apparel for the Chiefs. The second drop offers varsity jackets, hoodies, t-shirts, hats, and mini helmets co-branded with each NFL team’s logos and colors alongside the well-known OVO owl. The seven additional NFL teams in the capsule are the Atlanta Falcons, New England Patriots, New Orleans Saints, New York Jets, Philadelphia Eagles, Pittsburgh Steelers, and Seattle Seahawks.
October’s Very Own NFL Winter ’23 Collection
Available now in-stores and https://t.co/oTf5OX6FF0 pic.twitter.com/HXDsxGjDQv
— October's Very Own (@welcomeOVO) December 15, 2023
As part of the collection release, the NFL and October’s Very Own will launch a campaign across social featuring music artists Snoop Dogg representing the Steelers, Birdman representing the Saints, and Action Bronson representing the Jets.
Back in 2021, Patrick Mahomes was featured in a lyric on Drake’s song “Lemon Pepper Freestyle,” wherein the celebrated rapper wrote:
“Patty Mahomes about to fall short a couple hunnid/Signed, sealed, delivered…/She witnessed me sign off on some undeniable numbers.”
Chiefs fans can purchase the collection on NFLShop.com, all of October’s Very Own retail locations, and octobersveryown.com.