CF Montréal rebrand again, unveil new logo for 2023

CF Montréal unveiled a new logo on Friday, which the team says they will begin to use officially in 2023.

The new crest includes a fleur-de-lis, a longstanding symbol for the city of Montréal, and includes 1993, the year the team was founded, as well as a return to the blue and black vertical stripes that had been a part of the team’s look in the past.

The move comes after a full rebrand in 2021, when the club moved from being named the Montréal Impact to their current moniker, moving away from the familiar royal blue colors to a predominantly black badge with a gray snowflake pattern as well as black kits.

Unsurprisingly, a move away from a distinctive look and name that carried nearly 30 years of history in Quebec proved unpopular with fans, with the Ultras Montréal supporters group launching a petition demanding a return to the Impact name. With that criticism carrying on into 2022, the organization apparently decided something had to be done, though notably the Impact name has not been brought back.

“A few months ago, we began to reflect on our identity, as well as our logo, and concluded that a realignment was necessary,” said team owner Joey Saputo in a team statement. “The employees, fans, and partners we met clearly expressed their desire to reinstate certain elements that have marked the club’s history and are at the heart of our identity. We heard them loud and clear, and we are proposing a logo that meets those requests.”