Hanna and Haley Cavinder made a name for themselves on social media before athletes could monetize their name, image, and likeness and it paid off, literally.
The Cavinder twins are some of the most recognized names in the collegiate landscape and made headlines even before transferring from Fresno State to the University of Miami. They have one of the highest NIL valuations of any athlete in college.
From their viral TikToks to their billboards in Times Square, these twins definitely have their finger on the pulse of how to build a brand in this era. They also happen to be pretty good at basketball and helped take the Hurricanes women’s basketball team to their first Elite Eight game in the 2023 NCAA tournament.
Now the twins have decided to step away from basketball and forgo their fifth year of eligibility, granted to athletes during the COVID-19 pandemic. They announced the decision Tuesday on social media as if any other place would be more appropriate for these social media stars.
https://www.instagram.com/p/Cq5qr1DP3k6/
“I don’t want to play basketball without Hanna,” Haley said in a joint interview via Zoom from the twins’ hometown of Gilbert, Arizona. “I started with her, so at the end of the day, I want to end basketball and start our new lives together, but it was definitely difficult for me.”
Some speculate the twins could be the next new faces of the WWE. The twins were two of 15 athletes signed by the WWE’s Next in Line program. This program aims to “to enhance the talent development process through collaborative partnerships with college athletes from diverse athletic backgrounds.”
Only the twins know their next move, but it should be exciting to watch their journey as they transition from basketball players to full-time entrepreneurs.
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