Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
Red Bull set the pace for energy drinks in the United States nearly three decades ago. But as competitors emerged, so did the pressure to branch out.
The Austrian caffeine merchant has stepped up to fend off the Monsters and C4s of the world. After years of a single flavor that effectively defined what energy drinks tasted like, it’s since expanded its portfolio to a spectrum of flavors. Last summer’s watermelon and strawberry apricot were hits. Now, in the winter of 2025, comes Red Bull Zero — a five calorie sugar-free version sweetened with monk fruit — and Iced Vanilla Berry.
Let’s see if they can live up to the Red Bull standard (of tasting pretty good but also undeniably like Red Bull).
Zero: A-
It pours with the familiar, crushed up Smarties smell vital to the Red Bull experience. It fizzes quickly before settling to a small, steady current of tiny bubbles moving skyward navigating a maze of ice. So far, there’s nothing to suggest this is any different than your typical can.
The first taste is typical Red Bull flavor. Sweet, slightly tart and with an acidic finish that makes it easy to keep coming back to. There’s a bit of sugar-substitute stickiness that clocks in toward the end. I don’t know if I’d notice it if I didn’t know this was a five calorie energy drink, but it does make a minor difference. The monk fruit clocks in just enough to bend things toward a softer, less crisp finish.
It’s a little stronger out of the can, which makes the swap to sugar-ish ingredients less obvious — and is probably how the majority of folks are going to drink it anyway. It’s not quite as good as the real thing, but the trade off is minimal. You’re getting significantly fewer calories and may not be able to tell the difference if it weren’t printed on the aluminum in front of you.
The end result is a pure expression of the energy drink flavor that started it all. With that taken care of, let’s see how this winter’s newest zero calorie flavor tastes.
Iced Vanilla Berry: B
This pours a lovely shade of light Windex blue. I understand that sounds like criticism, but I assure you it’s not. I want my blue drinks to look like a raspberry Jolly Rancher at all times. This pleases me.
It smells tart and sweet and a lot like the aforementioned blue razz that dominated my childhood. Putting it to my lips unlocks… a lot. There’s a bunch of flavor to wade through here, from the acidic Red Bull foundation to that hard candy raspberry to a sweet, sometimes combative vanilla. There’s something incredibly familiar with it (beyond the typical Red Bull sting) that I can’t quite figure out.
It’s dry and a little sour and undoubtedly an energy drink. I’m not sure I like it but I keep coming back to it. It’s like a blue raspberry Warhead that’s spent some time on the shelf. It’s not quite pucker-face sour, but you have to get through a little bit of acid to get to a sweet finish that’s ultimately nice enough.
Would I drink it instead of a Hamm’s?
This is a pass/fail mechanism where I compare whatever I’m drinking to my baseline cheap beer. That’s the standby from the land of sky-blue waters, Hamm’s. So the question to answer is: on a typical day, would I drink Red Bull Zero or Iced Vanilla Berry over a cold can of Hamm’s?
I’m beginning to think this metric isn’t perfect for non-alcoholic drinks. But yes, I’d say Red Bull holds up well on the scale from zero to Hamm’s.
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