The Chicago Bulls have been home to many legends over the years, but none has had a larger impact on basketball and society than Michael Jordan.
Throughout the 1990s, Jordan wreaked havoc on the NBA, winning six championships over the span of eight seasons. Now, he’s widely regarded as one the greatest players in league history.
Jordan built a personal brand that flourishes to this day, and it’s one of the most successful brands in the world. His sneakers are worn by athletes, celebrities and millions across the globe. At the conclusion of the NASCAR regular season, he took the chance to promote one of his endorsees.
The Bulls legend was rocking the J Balvin x Air Jordan 3 “Medellín Sunset,” which has yet to be released to the public. (H/t Pat Benson of Kicks)
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J Balvin is an extremely popular Colombian artist, and his collaboration with Jordan is set to release on Saturday, Sept. 2 at 10 a.m. Eastern time.