Brooks Koepka has gone blond and looks completely different

Blond Brooks!

Say hello to Blond Brooks.

Brooks Koepka showed up to the Farmers Insurance Open this week with a change — he bleached his hair and now is very, very blond.

At Torrey Pines, we all got to marvel the new look, although his Twitter profile photo shows that he may have been a blond when he was a kid.

What gives? From Golf Channel: “My barber has been wanting to do it for a while, so I told him I’d do it. Wasn’t much behind it other than we were just messing around.”

He noted it wouldn’t last through his wedding to Jena Sims this summer.

Of course, everyone in the golf world had jokes and memes to share when they saw the new look: