Bronny James, by committing to USC basketball on Saturday, has instantly changed reality for the Trojans and coach Andy Enfield on many different levels. Recruiting, the transfer portal, ticket sales, the composition of the 2023-2024 roster, Enfield’s career, the expectations for the coming season — you name it, Bronny has changed the landscape.
One of the many important ways in which Bronny James has instantly transformed USC basketball: increased media coverage. The Trojans just became a college basketball team ESPN and Fox and CBS will all want to put on their airwaves this season. Bill Walton is likely to call a lot more USC games this coming winter.
In a typical season, USC’s games against UCLA and Arizona would get ESPN treatment. Now, the Trojans are going to get a lot more than that.
Notably, something has already happened within hours of Bronny’s decision. That’s our lead item in this exploration of USC as a media magnet basketball program, something which is entirely new for the Trojans: