When Bill Belichick unofficially retired and entered the NFL media world, he probably thought his life would be relatively simple. A few times a week on television, someone would ask him his opinion about different NFL situations like, I don’t know, cutting a 31-year-old veteran before they’re due for another payday. His eyes would light up, he’d answer with a smile, and then he’d move on about his day in glorious, well-earned retirement.
Oh, Bill. Oh, no. Oh, sweet heavens, no.
Welcome to the (wholly miserable) world of instant online gratification, a.k.a. social media.
On Wednesday, after well-documented issues with “Insta-Face” in the past, the 72-year-old Belichick officially created his first-ever Instagram account. (Note: His handle is @billbelichick.) And let me tell you, the video he used for his announcement couldn’t have been more awkward, stilted, or uncomfortable.
(Click through the post below to see it.)
https://www.instagram.com/p/C_gd3TTpL44/?hl=en&img_index=2
The man was almost certainly forced by someone else to do this, and I KNOW he’s not happy about it. Just listen to his delivery.
“Surprised to see me here? I know I am, too.” (Forced chuckle.)
Belichick is practically crying out for help after being exposed to the maniacal vise grip of social media. And his pleas are being ignored! I sure hope someone does something soon before he starts posting overly earnest Instagram stories about the fresh white New Balances he bought while sitting by a random pond in Nantucket.
If we let that happen, it’ll be too late.