Big3 co-founder Jeff Kwatinetz previously told USA TODAY Sports that he and Ice Cube, the other Big3 co-founder and hip hop mogul, remained flexible on when to launch operations both because of their extensive planning and to account for public safety. “Ice Cube and I are in the business of entertaining people,” Kwatinetz said in late March. “In times like this, they need entertainment. We have to make sure it’s safe and that the basketball is credible and really competitive. We feel like we’re able to do that.”