CBS will broadcast the 2024 Big Ten championship game, according to a recent release.
The news comes as networks begin to release their marquee matchups for this fall. Fox already announced Ohio State–Michigan and Wisconsin-Alabama as “Big Noon Kickoff” games. The CBS announcement, however, carries a bit more weight.
Related: Post-spring Big Ten football 2024 power rankings, starting quarterback rankings
The conference championship game moving away from Fox for the first time in its history signals the power CBS holds in the media rights agreement. It was known that the three networks (Fox, CBS, NBC) would split the best inventory evenly, but many thought Fox had the power to keep the title game.
Instead, CBS gets the game in its second year broadcasting the Big Ten.
The network had been the host of the SEC championship game every year since 2001. 2023 marked the end of that run. ESPN is taking over the SEC rights while CBS joins Fox and NBC on the Big Ten.
Saturdays at 3:30PM ET are looking B1G in 2024 ‼️
💥 Sept. 14 – @NDFootball at @BoilerFootball
💥 Sept. 21 – @USCFB at @UMichFootball
💥 Dec. 7 – B1G Championship Game at 8PM ET
It’s all on CBS and streaming on @paramountplus 🍿 pic.twitter.com/KoqsdRykct
— CBS Sports (@CBSSports) May 14, 2024
It was odd to hear the classic CBS theme song play into an Iowa-Penn State game. It will be even odder to hear it play into Lucas Oil Stadium in Indianapolis, Indiana for the 2024 Big Ten championship.
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