Industry reporting from a few weeks ago indicated that the Big Ten was closing in on a media rights package in which NBC would carry a Saturday night Big Ten football game in the 4:30 p.m. West Coast time window (7:30 in the East). The speculation can end. The news is now official.
The Big Ten Conference announced the finalization of its media rights deals on Thursday morning. NBC Sports will indeed carry a Big Ten game in the 4:30 window for Los Angeles college football fans. USC on NBC should become a regular part of life when the Trojans join the Big Ten in 2024. The media rights package takes effect next year.
NBC will produce 14-to-16 games on broadcast television each season as it introduces college football fans to Big Ten Saturday Night. Each Big Ten game on NBC broadcast will also be simul-streamed on Peacock, NBCUniversal’s direct-to-consumer streaming service. NBC Sports has established the most dominant primetime franchise in television history, as its Sunday Night Football has been primetime’s No. 1 show for an unprecedented 11 consecutive years – a streak that is currently active.
Peacock, NBCUniversal’s direct-to-consumer streaming service will deliver exclusive Big Ten football and basketball games each season, as eight regular-season football games will appear on the platform along with as many as 47 regular-season men’s basketball games (32 conference and 15 non-conference) and 30 regular-season women’s basketball games (20 conference and 10 non-conference).
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