Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
In the world of hard seltzers, Vizzy is a name I see a lot but have yet to try. It’s not the industry pioneer, like White Claw. It’s not an industry leader like High Noon. It’s not readily available at the open bar at weddings like Truly. So there it is, recognizable but not yet something I could actually say is good or bad.
Needless to say, Vizzy needed to stand out. Unleashing a creamsicle seltzer in time for hot days at the pool? Yep, you’ve got my attention now.
Coors did their own take on the orange classic in a limited edition seltzer offering last year, but I was unable to find it in time (what I also miss from Coors’ limited summer selection? A pretty decent shandy. Anyway …). I was worried that was my last crack at the ethereal taste of childhood mixed with the unmistakable tenet of drinking in the 2020s. Thankfully, Vizzy — owned by Molson Coors — stepped up to fill that void.