Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey.
The summer of 2023 has been the backdrop to a hard tea revival. Several new contenders have come after the shoddy throne upon which Twisted Tea proudly sits and watches monster truck rallies.
Sometime it’s worked well in a common sense mashup — see Arnold Palmer Spiked Half & Half’s debut back in April. Other times it’s been a bit of a mess, like how Jiant made a bunch of tea that tastes like white wine, somehow. Today we’re on to our third entry of the summer — Loverboy’s low calorie, slim can offerings.
Loverboy isn’t quite coming after Twisted Tea. At 90 calories per can it’s clear they’re pushing up against the hard seltzer marketplace. Advertising an all organic recipe list, sweetened with monk fruit, means its taking a more upscale approach to the concept. So did it pan out? Or are we going to regret trying to make hard tea a thing again?