Zion and the terrible, horrible, no good, very bad shoe
Nike’s stock dropped by about 1% the morning after Zion’s shoe broke. @darrenrovell reports that’s an “on-paper loss of $1.12B" 😳
📷: @orunychoi pic.twitter.com/4UKYEs2TCR
— Yahoo Sports (@YahooSports) February 21, 2019
Basketball and Shoe Social Media went off the rails this past February when Duke star Zion Williamson was injured after his (ahem: Nike) shoe had a blowout. The injury to Williamson’s knee had the entire arena—not to mention, a lot of the basketball world—holding their breath. Luckily, the damage wasn’t catastrophic, and Williamson was able to return in March— and then go on to be the No. 1 overall pick in the NBA Draft. The damage to Nike, however, was quick and lasting: the stock dropped nearly two percent immediately afterward, while social media was quick with takes and memes—the works! When it was “shoe decision” time as a professional, Zion eventually went with Jordan Brand.