TikTok is more than a platform for dance challenges and lip-syncs. It’s a powerful marketing tool that big brands are leveraging to attract millions of followers and drive engagement. But how do they do it? Let’s dive into the strategies that set these brands apart and help them dominate TikTok.
1. Understanding the Audience
Big brands don’t rely on guesswork. They conduct deep research to understand their target audience’s preferences, behaviors, and trends. They study what their audience watches, likes, and shares, then tailor their content to align with these interests. For example, brands like Nike focus on inspirational and motivational content that resonates with fitness enthusiasts and athletes.
2. Creating Authentic Content
Authenticity is key on TikTok. Users can spot inauthenticity from a mile away, so brands like Duolingo lean into their quirky and humorous side. They embrace the platform’s informal vibe, showing their brand personality through relatable and entertaining content rather than polished advertisements. This builds trust and fosters genuine connections with followers.
3. Capitalizing on Trends
TikTok thrives on trends, and big brands are quick to jump on them. They don’t just participate; they innovate. By putting their unique spin on trending sounds, challenges, or memes, brands like Chipotle stay relevant and keep their audience engaged. The key is timing—being among the first to hop on a trend increases visibility and shareability.
4. Leveraging Influencers
Collaborating with TikTok influencers is a game-changer. Influencers have established trust with their followers, and their endorsements carry weight. Big brands like Samsung partner with creators who align with their values and target demographics. These partnerships help brands tap into the influencer’s loyal follower base while adding a layer of authenticity to their campaigns.
5. Consistent Posting Schedule
Consistency builds momentum. Big brands like Red Bull post regularly, often daily, to keep their audience engaged. They understand that frequent posting increases the chances of appearing on the “For You” page, TikTok’s holy grail for exposure. They also analyze performance data to determine the best times to post, maximizing reach and engagement.
6. Engaging Directly with Followers
Brands that thrive on TikTok actively engage with their followers. They reply to comments, ask questions, and encourage interaction. For instance, brands like Glossier frequently ask their followers for opinions on new product ideas, creating a sense of community and making their audience feel valued.
7. High-Quality, Short Videos
TikTok is a fast-paced platform where users’ attention spans are short. Successful brands like Apple focus on producing visually stunning, high-quality videos that captivate viewers within the first few seconds. They use eye-catching visuals, snappy edits, and compelling storytelling to keep their audience hooked.
8. Using Humor and Relatability
Humor is one of TikTok’s universal languages. Brands like RyanAir have mastered the art of self-deprecating humor, making their content highly shareable and memorable. Relatable content—like poking fun at travel mishaps—makes followers feel connected to the brand on a personal level.
9. Experimenting with Content Formats
Big brands don’t limit themselves to one type of content. They experiment with tutorials, behind-the-scenes footage, challenges, and even live streams. Starbucks, for example, shares barista tips, drink hacks, and seasonal menu previews, keeping their content fresh and engaging while appealing to a diverse audience.
10. Investing in TikTok Ads
While organic growth is vital, big brands also invest in TikTok’s advertising platform. They use in-feed ads, branded hashtag challenges, and TopView ads to boost their visibility. Brands like Fenty Beauty combine these ads with organic content to create a cohesive and far-reaching marketing strategy.
11. Boosting Numbers with Purchased Followers
While organic growth is ideal, some brands and creators also explore the option of buying TikTok followers to quickly boost their numbers. This can provide a short-term visibility boost and increase perceived credibility, especially for new accounts trying to establish themselves. However, it’s important to approach this strategy carefully. Finding reputable providers is key to ensuring the purchased followers don’t harm your account’s authenticity. Reddit can be a valuable resource for this. Posts in marketing-related subreddits often feature recommendations and reviews of trustworthy services. By doing your homework and vetting providers through Reddit’s active communities, you can make informed decisions and use this tactic as a supplement to your organic efforts.
Key Takeaways
To attract millions of TikTok followers, big brands understand their audience, create authentic and engaging content, and stay on top of trends. They leverage influencers, maintain consistency, and actively engage with their followers. By experimenting with different formats and investing in ads, they ensure their content reaches the right people. For those looking for a quicker boost, buying followers can be a viable option if done carefully, with resources like Reddit helping to find trustworthy providers. You can adopt these strategies, too, by staying authentic, embracing trends, and connecting genuinely with your audience. TikTok rewards creativity and connection, so dive in and start building your brand’s presence today!