Former Steeler and Hall of Fame running back Jerome Bettis has teamed up with Modelo and DraftKings to celebrate the return of football.
In doing so, Bettis has a challenge for you: Beat him in fantasy football –DraftKings style — with the Beat Bettis challenge.
The fantasy football series, exclusively on DraftKings, gives NFL fans who “beat Bettis” a $5,000 split. After the nine-week contest ends, the grand prize winner gets a trip for two to Las Vegas and two tickets to a future Las Vegas Raiders football game.
In talking with Bettis, his enthusiasm was evident. He’s thrilled about the Beat Bettis challenge and thinks fans should be, too.
“I’m excited to motivate fans to compete against me in this Beat Bettis challenge fantasy football series,” Bettis told Steelers Wire. “If they can beat my score each week, then they’ll have a chance to share in $5,000. If they can bring their fighting spirit week-to-week and go head-to-head against me, if they think they have what it takes, then all they have to do is sign up, and we can get it on!”
“Teaming up with Modelo is that it’s such an authentic partnership,” Bettis said. “We both champion the fighting spirit, and that’s really what motivated me to want to be involved in this partnership.”
“When I think about my fighting spirit, it showed itself when I was going to retire back in ’04, and I decided to come back for another year to try to become a champion. That’s where I was really able to see it in me, burning brightly.”
To help tell the story of Bettis’ fighting spirit, Modelo produced a short appropriately titled, “The Fighting Spirit of Jerome Bettis“. To film the spot, Bettis returned to the scene of his last stop in Detroit and was flooded with emotions reminiscing about the 2006 Super Bowl.
“To go back to certain spots on the field and think about those moments… Coming out of the tunnel and remembering all of those Terrible Towels swirling, and the energy that was in the building, it was really special. To know that [the Steelers] had the fighting spirit. That’s what it was about.”
That’s why it all ties in to [the campaign] with Modelo.
For more info about the free 21+ Beat Bettis challenge, go to DraftKings.com/Modelo. Better yet, download the DraftKings mobile app.
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