Asked if his agent was working on any deals with watch makers like Tissot (an official NBA sponsor), Williams said, “they’ve reached out, they’ve reached out. It may or may not be in the works, they’ve reached out.” Timex took notice of Williams’ nickname right away. And while Williams made it sound like Tissot was the brand that reached out, it could be any timepiece maker (or all of them… one for each dimension in which Williams lives).