As with Jordan Brand, there are hopes to sign athletes to “Team Curry,” with plans to include women’s and men’s basketball players and golfers, along with creative influencers, while also continuing to expand the product assortment of Curry Brand. “He gave the encouragement to keep doing what I’m doing, and make sure it’s authentic to me,” said Curry. “I feel like that’s easier said than done, but it’s also one of those motivating factors to know that we are just getting started. The 2020-21 version of what Curry Brand is is amazing right now, but it’s just scratching the surface of what it can be, and he’s obviously proof of that.”