Andy Enfield lauds Los Angeles as ‘No. 1 basketball market in the country’

Enfield hasn’t shied away from touting L.A. as the mecca of basketball. ‘You’re going to be in the spotlight,’ he tells #USC recruits.

The USC Trojans will have a national spotlight on their backs this coming season — not just in football, but in men’s basketball. Bronny James will bring that spotlight, but it’s not as though coach Andy Enfield will scramble to adjust. It’s true that Enfield will face more pressure and publicity than ever before in his 10-year tenure at USC, but Enfield has wanted his teams and players to be firmly in the spotlight.

Now he’ll finally get that chance with Bronny plus No. 1 recruit Isaiah Collier on board.

Myron Medcalf of ESPN wrote a multi-dimensional piece on the new world USC basketball is entering. This piece includes comments from Enfield on embracing the attention which will visit the program in the year of Bronny James.

“We’re at USC in Los Angeles and this is the biggest stage you get,” Enfield told Medcalf. “We’ve got the No. 1 basketball market in the country here. We’ve got the Lakers and Clippers right down the street. We’ve got UCLA across town and all the other great colleges and high schools, the AAU programs here. So it’s a big, big basketball city.

“When we recruit players, we say, ‘Hey, you’re coming into the No. 1 basketball city in America and you’re going to be in the spotlight.’ And now with Bronny’s situation, the spotlight probably intensifies. And so you embrace it, enjoy it and you go do something about it.”

Such as winning USC’s first conference championship in men’s hoops since 1985.

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