Colorado football head coach Deion Sanders made national headlines last week when he denied a question from a local CBS reporter during a press conference.
While Coach Prime acknowledged that his refusal had “nothing to do” with the particular reporter, he expressed some frustration with the national network. “What they (CBS) did was foul,” Sanders said.
People immediately began making assumptions about why Sanders was irritated, with many pointing to a recent CBS Sports Big 12 football head coach power ranking that placed Colorado’s leader second-to-last. However, according to On3 national recruiting analyst Phillip Dukes, that theory is “totally false.”
In a video posted to On3 Recruits’ YouTube channel, Dukes reported that Coach Prime’s beef with CBS instead stems from a collaborative project that turned south.
“There was a project between the two (Sanders and CBS) that one person did their part and was vulnerable enough to say, ‘Hey, you know what? I’m going to share this with you,'” Dukes said. “The other faction, said company, without notice, without saying anything, after all of this time and effort was put into something basically said, ‘Nah, this ain’t a good look for us right now.’
“If you want to know why Deion Sanders reacted the way he did, there was an abuse of trust between the two that I’m sure will be expounded upon later on. But as far as what I can say, it was way deeper than a ranking.”
Coach Prime showed his support for Dukes’ reporting on social media:
Thank u my brother for keeping some things unspoken. We love it when they ASSume. Lolololol The insanity is better than Sanford & Son at times. 😂😂😂😂😂😂😂😂😂😂Keep up the outstanding Reporting and keeping it 💯. Relationships in this business is everything. God bless my… https://t.co/IoQ9qGFMiW
— COACH PRIME (@DeionSanders) August 13, 2024
Check out Dukes’ full breakdown below:
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