Along with the two-year-old G League Ignite, the NBA-sponsored team that signs high school graduates and tutors them for one year before they become eligible for the draft, Overtime has shown it can be a “disruptor” to the NCAA, said Jay Bilas, the ESPN college basketball analyst. “I wouldn’t call them any sort of existential threat to the NCAA system because they’re not going to be taking all of the players,” Bilas said. “But they’ll be taking some of the top players, and that is certainly going to impact the college game.” Because Overtime has yet to sell its live media rights for game broadcasts, wanting to first build its social following, it registers most with its young fans. On TikTok, Overtime’s general account has 19 million followers and Overtime Elite’s account surpassed 1 million in May — more than 25 NBA teams.