A’ja Wilson secures Gatorade sponsorship, is a signature shoe deal likely to follow?

It is reported to be a multiyear endorsement deal and Wilson will take place in her first campaign later this spring.

Las Vegas Aces center A’ja Wilson added another coveted sponsor to her roster of endorsement deals. This time, it is the sports-hydration company Gatorade. The announcement comes a few weeks after Wilson was named to Time’s 100 Most Influential People of 2024 list.

It is reportedly a multiyear endorsement deal and will launch with her first campaign later this spring.

“We’re thrilled about the addition of A’ja Wilson to our elite athlete roster ahead of the 2024 WNBA season,” Jeff Kearney, Gatorade’s head of sports marketing, said. “A’ja has already had an outstanding career full of many accomplishments, and we’re excited to be fueling her as she furthers her impact within the sport and beyond.”

Despite the accolades, awards and accomplishments in college and the WNBA, Wilson still does not have a signature shoe deal. It was recently announced that Indiana Fever rookie Caitlin Clark is getting a signature shoe. But the two-time WNBA MVP, two-time champion and Olympic gold medalist — among many other titles — isn’t in the same boat.

Before it was announced that Clark would have a signature shoe deal, on average, there had been .44 shoe deals per WNBA season. That simply isn’t enough based on the demand. However, the situation could be changing in the athletic shoe arena. It was announced that former WNBA superstar Candace Parker, who recently retired, had been named the president of Adidas women’s basketball.

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