AERO Marketing Group has announced a strategic alignment with Racer Media & Marketing, marking a significant milestone for both organizations in the automotive lifestyle and media landscape.
This partnership comes on the heels of Racer Media & Marketing’s recent expansion of their management team and strategic move into live and streaming content spaces. As part of this collaboration, AERO will utilize Racer as its preferred vendor for media creation, while Racer will benefit from AERO’s extensive expertise in event execution.
“RACER is the most respected name in US motorsports media,” said Jason Altzman, President of AERO. “As RACER broadens its focus into the full spectrum of automotive lifestyle and greatly expands its capabilities, it aligns perfectly with AERO’s focus of providing bespoke lifestyle events to the market.”
The partnership is further solidified by AERO’s investment in Racer’s recent capital raise. Tim Mayer, Co-Founder of AERO, commented, “We have tremendous confidence in RACER’s management and ownership team and have long-standing relationships with both. RACER’s expanded vision presents a huge opportunity, and the expanded management team’s depth of experience gives us full confidence in their ability to achieve great things.”
Paul Pfanner, CEO of Racer Media & Marketing, Inc., expressed enthusiasm about the new partnership: “As RACER continues to expand its portfolio, we are excited to welcome new partners who share our strategic vision. We have worked with members of AERO’s team for over two decades and we are thrilled to call them collaborators and partners as we greatly expand our mutual capabilities for our clients.”
This strategic alignment promises to bring innovative solutions and expanded capabilities to the automotive lifestyle and media sectors.