Remember those baseless rumors about Kanye West and Adidas getting back together again after the brand severed its relationship last year with the fashion mogul?
Well, it turns out those rumors may not have been so baseless after all.
Adidas isn’t working with West again, but the brand is reportedly going to begin selling his Yeezy sneakers again in the near future, according to The Washington Post.
During a company call on Thursday, newly minted CEO Bjorn Gulden reportedly told shareholders that the company decided to sell the Yeezy sneakers and donate proceeds to charity.
That, of course, means Kanye West himself will get a piece, too. And that’s exactly why this whole thing is messy.
Let’s dive into the details.