According to Gazzetta.gr journalist Michalis Gulenoglou who tracked the sales on NBAStore.eu website and in stores in Milan and London, the best-selling jersey in Europe is that of Stephen Curry from the Golden State Warriors. Interestingly enough, the second place also does not belong to a European. Instead, Memphis Grizzlies superstar Ja Morant, who recently said he would easily beat Michael Jordan in one-on-one, is firmly in second place.