A year before its 50th anniversary …

A year before its 50th anniversary season, one of the most recognized summer basketball pro-am associations, Los Angeles’ Drew League, is switching its key brand partner. Beginning with this summer’s slate of games, the Drew League will leave its longtime partner in Nike for a new multiyear partnership with Adidas. Along with the Drew League, Adidas has also landed multiyear partnerships with the Rucker Park Streetball League in New York City and the Atlanta Entertainment Basketball League. Nike began to officially partner with the league in 2013, after a surge in attendance that coincided with the NBA lockout during the summer of 2011.