Bill Simmons is one of the most recognizable Celtics fans in the world, and when his team lost on Monday, his face was everywhere.
Simmons, a former ESPN media personality and Grantland boss who is now CEO of The Ringer, says that he flew to Boston with his father so they could catch the final game of the series against Miami.
Once it was clear that the Celtics would not advance to the NBA Finals despite playing at the TD Garden in Boston, some fans tweeted their desire for a live reaction from Simmons. TNT’s camera crew did not disappoint whatsoever.
Bill Simmons was in disbelief pic.twitter.com/aL4e4MgNYp
— NBACentral (@TheNBACentral) May 30, 2023
This look from Simmons perfectly encapsulates what it feels like to be a devastated sports fan at a game you were expecting to win.
Simmons responded to the tweet, adding: “This about sums it up.”
Because it was so relatable and frankly a little bit funny, it immediately became a meme format people began to post as well.