A 2003-2004 LeBron James Upper Deck …

A 2003-2004 LeBron James Upper Deck rookie patch parallel card sold at auction for $1.845 million on Sunday at Goldin Auctions to Lob.com CEO Leore Avidar. The price tag on the rare card sets a record for modern day cards (recognized as cards produced in 1980 or later), and is the most any basketball card has ever sold for. “If we were talking about a T206 (Honus) Wagner, or a 1952 (Mickey) Mantle, it probably wouldn’t be that much news,” said Ken Goldin, founder of Goldin Auctions. “But when you’re talking about a card that was literally produced 17 years ago and is for a guy still playing in the NBA, it’s just shocking news to a lot of people. It’s really where my particular industry has been going for several years.”