WATCH: Netflix drops first trailer for series focusing on Jerry Jones, Cowboys ‘soap opera’

From @ToddBrock24f7: No date for “America’s Team: The Gambler and His Cowboys” has been announced, but 1 line from Jones in the trailer certainly sets the tone.

The Cowboys’ current chances of making this postseason are roughly the same as being struck by lightning while being attacked by a shark, but there’s something else being offered up to fans as a timely diversion.

Come to think of it, it’s probably just as much for the franchise’s many haters, too… and it’s coming to small screens everywhere in the coming year.

Netflix has dropped the first official trailer for America’s Team: The Gambler and His Cowboys, the new docuseries focusing on billionaire Jerry Jones and his ownership of the most-recognized and highest-valued franchise in sports.

News of the project was announced in May, but there is no premiere date yet established for what was conceived to be a 10-part series of 45-minute episodes.

The short preview posted to social media on Thursday gives glimpses of just some of the notable figures who sat down to be interviewed. Former Cowboys stars Emmitt Smith, Deion Sanders, Troy Aikman, Herschel Walker, and Michael Irvin can be seen, as can former President of the United States George W. Bush.

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But no moment in the 30-second clip will get more mileage on the sports-talk circuit- not to mention eye-rolls from Cowboys fans- than a pair of very telling quotes from Jones himself, shown during a montage of historic Cowboys moments.

“It’s bigger than winning football games,” Jones says at one point.

“Keep ’em talking,” he says in a later voiceover. “It’s a soap opera 365 days a year.”

Cowboys fans know that all too well. And though they’d certainly prefer a little less melodrama and a lot more postseason success, they’ll likely be tuning in nevertheless once the Netflix docuseries goes live.

America’s Sweethearts: Dallas Cowboys Cheerleaders was a massive hit for the streaming service in 2024 and has been greenlit for a second season in 2025, continuing the brand’s seemingly never-ending media presence.

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