Like every major sports program in the country, Texas A&M Athletics is dealing with the ever-changing landscape of NIL and NIL Collectives, especially in Texas, where directly paying athletes is still legally prohibited.
While it’s hard to measure which University is excelling in landing top athletes through NIL initiatives, the newest NCAA rankings, which measured the top NIL Collective fundraisers during the 2024 season, especially for every major football program.
For those unaware of what an NIL Collective is, here is the most straightforward definition:
“NIL collectives are independent organizations that fundraise money for various universities and give it to attending college athletes in the form of NIL agreement payouts. Several NIL collectives guide their athletes through the NIL endorsement landscape”
For Texas A&M and the University of Texas, Collectives are vital to landing top recruits in every sport, especially football. While the Longhorns are excelling in Collective funding, the Aggies aren’t far behind and are the second most successful University in the newest NCAA rankings,
- Texas: $22.2 M
- Ohio State: $20.2 M
- LSU: $20.1 M
- Georgia: $18.3M
- Texas A&M: $17.2M
- Michigan: $16.3M
- Alabama: $15.9M
- Florida: $15.9M
- Clemson: $15.2M
- Oklahoma: 14.8M
Concerning Texas A&M Football, the future is bright under head coach Mike Elko, who is well aware of the importance of NIL Collective funding and competing with the Longhorns, who are now SEC members.
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