The Rose Bowl Legacy Foundation launched their Lasting Legacy Campaign on Monday to help improve the Rose Bowl and make it a viable location for the 2028 Olympics in Los Angeles and other future sporting events.
In total, the Lasting Legacy Campaign would raise $80 million over multiple years and put that money into eight different projects to improve the Rose Bowl.
“This ambitious initiative goes beyond mere preservation. The campaign will allow us to enhance the venue to create more generational memories for attendees and the community, while ensuring that the experience meets the modern-day expectations of visitors,” the Rose Bowl Legacy Foundation said in their website detailing the project. “The goal is for the Rose Bowl Stadium to remain self-sufficient while continuing to contribute to the economic and cultural soul of Pasadena, Los Angeles County, the State of California and the nation.”
They put the total dollar range of the project at 75-85 million, with the projects being broken into two phases. Phase I includes a South End Zone Field Club, Historic Marquee Sign Refurbishment, East Side Safe Standing Area, Sound System Improvement, Gas/Water Infrastructure and Cellular Service Enhancement. Phase II will be Bowl Seating Improvements and an Upgraded Video Board Experience.
Some parts of Phase I have been completed already, with the Historic Marquee Sign Refurbishment, Sound System Improvement and East Side Safe Standing Area occurring before the UCLA football season. Funding for all six of the Phase I projects have already been secured, which isn’t yet the case for Phase II.