Goldfish changed its name because adults have seemingly forgotten their roots — but it’s only temporary.
That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the only thing its cheddar friends are known for. So, it changed its name to appear more sophisticated and to remind adults that they, too, can eat the classic cracker.
And guess what? It worked. The initial batch sold out after Chilean Sea Bass was released online on Wednesday. But don’t worry. You can still get your hands on a bag until October 30. Chilean Sea Bass Crackers are available to buy at ChileanSeaBassCrackers.com.
(Feature image courtesy of Pepperidge Farm)
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